A Burlington lease-up campaign runs in defined stages. First, intake: we document your unit mix, floor plans, target rents per unit type, delivery dates, and any phasing. Second, positioning: we set the value story for the building against comparable Burlington product so units do not get discounted by default. Third, demand generation: listings across the channels Burlington renters actually use, paid promotion where it moves applications, and direct outreach to relocation and commuter segments.
Fourth, showings at volume. We coordinate tours, model-suite viewings, and virtual walkthroughs so applicant flow never bottlenecks on scheduling. Fifth, screening and signing. Every applicant is verified on income, employment, credit, and rental history before a lease is drafted, and lease execution happens with RECO-licensed broker partners handling regulated steps.
Throughout, we report. You see applications, qualified applicants, tours, and signed leases against your absorption target on a regular cadence. Our eighteen day average placement timeline applies per unit, and across a building that means a steady, trackable fill rate. The six month replacement guarantee covers every placement, so early move-outs during lease-up do not cost you the fee twice.