A MoveSmart lease-up runs in clear phases. First, pre-launch: we audit your unit mix, set positioning against comparable Kitchener and Waterloo Region buildings, and build the listing assets, photography direction, and pricing tiers before the first unit is ready. Second, demand generation: we syndicate listings across the rental platforms Kitchener renters actually use, run paid and organic channels, and capture leads into a single tracked pipeline so nothing falls through. Third, conversion: licensed showing teams run tours, both in person and virtual, and move qualified prospects through application and screening fast. We verify income, references, and rental history on every applicant, and we hand you clean, decision-ready files. Fourth, signing and handoff: leases are executed by our RECO-licensed broker partners, and we transition each new tenant to your team for move-in. Throughout, you get reporting on leads, tours, applications, and signed leases so you always know where absorption stands. Because our fee is one month per signed lease with a 6-month replacement guarantee, our incentives stay aligned with filling units that stay filled.