Market-ready
Bulk unit onboarding
Unit-mix analysis, feature matrix, and portal setup for 50-to-500 unit buildings in one coordinated pass.
Operating Layer
Institutional Leasing
The complete institutional leasing operating layer
From granular market surveys and full lease-up execution to deep resident retention pipelines. We deploy dedicated teams and integrated tech to maximize your portfolio's yield.
$0
Upfront cost
14d
Avg time to lease
48h
Screening decision
20+
Markets served
The MoveSmart approach
How MoveSmart delivers institutional lease-up
We plug our technology, lead management, and overflow support directly into your existing on-site property teams, or deploy fully dedicated on-site staff to run your centralized portfolio leasing.
The Problem
What goes wrong with single-agent or ad-hoc lease-ups
Friction
Absorption falls behind lender assumptions
A lender underwrote the project on a 12-month stabilization. A single leasing agent working part-time on the building will not deliver that - and the equity partner notices.
Friction
No weekly reporting to the capital stack
Developers need structured weekly reporting - showings, applicants, leases signed, rent per foot - to keep investors informed. Ad-hoc arrangements do not produce that cadence.
Friction
Rent creep decisions made too late
On a 200-unit lease-up, a pricing decision made one month late is tens of thousands of dollars in absorption opportunity. Without a data-driven pricing review each week, decisions slip.
Friction
First-tenancy quality varies unit-to-unit
Inconsistent screening across a new building creates a mixed tenant base and elevated early-tenure default rates - which hit operating ratios in year two.
What’s included
Every piece of the engagement.
Screening
Campaign strategy
Launch campaign planning - pre-leasing, soft launch, public launch - with target absorption curves mapped to your pro forma.
Prepared
Dedicated leasing team deployment
Licensed representatives on-site or hybrid on the building for the duration of the lease-up, with a named senior lead as your single point of contact.
Coordinated
Weekly absorption reporting
Standardized weekly pack: showings, applicants, leases signed, rent achieved, churn reasons, and forward pipeline.
Compliant
Vacancy & pricing performance tracking
Weekly comp review, pricing lift and cut recommendations, and concession strategy tuned to absorption vs. pro forma.
Closed out
Structured rollout timelines
Published timeline with milestones (floor-by-floor release, grand opening, stabilization target) agreed with the development team.
Marketed
Standardized screening & lease execution
Every unit runs Tenant Screening, Leasing Services, and Move-In coordination on the same rubric - consistent tenant quality across the building.
Maximize Lifetime Value
Resident retention is leasing.
We don't just find replacements after residents leave. We engineer renewal pipelines to protect occupancy before the notice period even begins.
Renewal Pipelines
Automated 90-60-30 day outreach sequences tracking intent and mitigating churn long before a notice is given.
At-Risk & Transfers
Proactive identification of at-risk residents. Seamless internal transfer processes to keep good tenants within the portfolio.
Data-Driven Offers
Structured retention offers and non-renewal tracking to identify operational bottlenecks and resident friction points.
Who it’s for
A fit for every owner profile.
Builders & developers
Developers of purpose-built rental or condo-to-rental releases who need absorption to hit underwriting targets.
A fit
PMCs absorbing new buildings
Property management firms bringing on a new-build client and needing a leasing partner for the initial lease-up.
A fit
Institutional rental operators
REITs, pension fund operators, and large private owners who want standardized lease-up execution across multiple assets.
A fitFrequently Asked
Questions about Institutional Leasing
Lease-up engagements typically start at 25 units and scale to 500+. We can run multi-building programs for portfolio owners.
Pricing
Institutional engagements are priced by project scope - success fee per lease with volume tiers, and optional on-site team retainer. Proposal delivered after project intake.
Discuss Your Portfolio