Scope
3-Asset Pilot
Three institutional assets in three markets — sized to give clean attribution, real comparables, and enough volume for a defensible KPI read.
SCOPE: 3 assets · TERM: 120d · FEE: success-based
Institutional Lease-Up · Boardroom Brief
A controlled pilot to measurably improve leasing velocity
Three assets. 120 days. One decision.
Pilot-ready leasing for institutional landlords, REITs and asset managers. A 15-day mobilization, a live KPI portal from day one, and a numbers-based decision point at day 120 — scale, refine, or stop.
- Coverage
- CA · US
- Reporting
- Live · Monthly
- Internal cost
- $0 payroll
Pilot snapshot · Q2-26
LivePilot scope
3assets
mobilized
Mobilization
15days
to launch
Decision point
120days
KPI-based
Markets
12cities
CA + US
Source: pilot framework · indicative metrics
Pilot framework
Three commitments. One accountable operator
Built for the asset-management committee. Each pillar is sized, measured and reported against an agreed threshold — not against opinion.
Velocity
15-Day Mobilization
Contract countersigned to live lead-handling in 15 days. Portal provisioning, asset data ingest, KPI threshold alignment — all inside the window.
D0 setup · D7 audit · D15 LIVE · $0 mobilization fee
Governance
120-Day Decision Point
A numbers-based gate at day 120. Scale to portfolio, refine the operating model, or stop — measured against thresholds agreed before launch.
D120 review · KPI thresholds · no obligation
Engagement timeline
From T-0 to decision
A Gantt-style view of the 120-day pilot — every phase, every cadence, every milestone in one strip. Phase bars are sized by working duration.
T-0 · Day 0T+120 · Decision
W0
W1–W2
W3–W4
W5–W16
W17
W0
Setup & intake
Contracts, portal access, asset data, sponsor onboarding.
W1–W2
Audit & KPI lock
Unit-by-unit audit, baseline review, threshold alignment.
W3–W4
Live mobilization
Lead handling live across all 3 pilot assets, in-portal.
W5–W16
Monthly cadence
Live KPIs, monthly executive review, pricing tuning.
W17
Decision
Numbers-based gate: scale, refine, or stop.
Executive console
A live KPI dashboard, from day one
Occupancy, days-to-lease, pipeline and conversion — by asset, by market, by week. The same console the asset team and the executive sponsor share in the monthly review.
MoveSmart · Executive Console
3 assetsQ2-26live
Occupancy
94.6%
+2.3 pts
Days-to-lease
17.4d
-4.1 d
Pipeline
218leads
+38
Conversion
11.2%
+1.4 pts
Absorption curve · last 14 weeks
Pipeline vs Signed leases
PipelineSigned
W-14W-10W-6W-2Now
Asset rollup
Asset 01 · Liberty Tower
OCC 96.1%DTL 15.2dON-TRACKAsset 02 · Westport East
OCC 93.4%DTL 18.1dON-TRACKAsset 03 · Bay & 14th
OCC 92.0%DTL 19.8dWATCH
Recent activity · today
5 events| Time | Asset | Market | Event | Δ |
|---|---|---|---|---|
| 14:02 | Asset 01 · Liberty Tower | Toronto | Lease signed · 1BR-708 | +1 lease |
| 13:41 | Asset 02 · Westport East | Ottawa | Offer approved · 2BR-1102 | +1 offer |
| 12:18 | Asset 03 · Bay & 14th | Toronto | Tour booked · Saturday 11:00 | +1 tour |
| 11:55 | Asset 01 · Liberty Tower | Toronto | Pricing review · +$35 ask | Δ price |
| 10:30 | Asset 02 · Westport East | Ottawa | 18 new leads from Kijiji | +18 leads |
Mock data shown for illustration · live pilot data replaces on Day 15
Asset coverage
Built for institutional multi-residential
One operating model across the asset classes institutional landlords run today, with jurisdiction-specific lease templates and unified reporting.
Purpose-built
New-build multi-residential at lease-up.
Condo PRS
Owned-condo portfolios consolidated under one operator.
Townhouse
Suburban townhome inventory at portfolio scale.
Mixed-use
Retail-podium residential, jurisdictional templates.
Why institutional operators choose us
The pattern institutional peers already run
The Starlight, Greenwin and Realstar shape: lean leasing organizations buying delivered leases at portfolio scale.
Operating model
Buy output, not headcount
Starlight, Greenwin and Realstar pattern: no internal leasing payroll, no recruiter cost, no benefits or manager-of-managers tier. One operator, delivered as a service.
Accountability
One operator, one team
A single leasing lead, single ops team, single escalation path for the asset manager. The same operator runs every asset in the pilot — attribution stays clean.
Cross-border
CAD & USD inventory
Built for operators with mixed Canadian and U.S. portfolios. Jurisdiction-specific lease templates, unified KPI reporting, one program lead across both currencies.
They came in as a pilot and gave us a measurable answer in a quarter. Three assets, one operator, one report — exactly what an investment committee can sign off against.
Director, Asset Management
Institutional landlord · GTA
Engagement specs
Pricing & structure
Two success-based fee options. Both tied to delivered leases, both with zero mobilization fee, both reported live in the portal.
- Engagement type
- Pilot — 3 assets, 120 days
- Term
- 120 days · monthly executive review
- Fee structure (Option A)
- 1 month rent / successful lease · ad costs included
- Fee structure (Option B)
- 70% of 1 month rent / lease · owner funds ad spend at cost
- Mobilization fee
- $0 · no setup or platform charge
- Reporting cadence
- Live in portal · monthly executive pack
- Decision gate
- Day 120 · numbers-based scale / refine / stop
- Internal payroll required
- None · no salaries, recruiter, benefits or overhead
Under either option · no leasing payroll, salaries, recruiter or benefits cost to owner
Frequently Asked
Executive FAQ
Lease-up engagements typically start at 25 units and scale to 500+. We can run multi-building programs for portfolio owners.
Ready to mobilize
Test a controlled leasing model, no internal payroll required
Three assets, 15-day mobilization, 120-day decision point. We'll send a pilot brief with proposed KPI thresholds and engagement plan within two business days.