Our pricing process starts with the unit, not a citywide average. We begin with a walkthrough or detailed remote review of layout, square footage, finishes, parking, storage, outdoor space, and condition. We then pull active and recently leased comparables in your specific neighbourhood and building class, filtering for the same bedroom count, similar condition, and the same tenant profile. From there we read the submarket: how fast comparable units are leasing right now, how many competing listings sit in your pocket, and whether demand is rising or cooling. We layer in seasonality based on when you can realistically list. The output is a recommended rent with a defensible range, not a single take-it-or-leave-it figure. We tell you where to price for speed, where to price for maximum rent, and what each choice likely costs in days on market. Because our fee is one month of rent with nothing upfront, our incentive is aligned with yours: we want the unit leased to a qualified tenant at a strong number, fast. If we miss, the 6-month replacement guarantee covers a qualifying re-lease. We price to lease, then we run the placement end to end.