Lease-up campaigns, executed end to end
Bulk unit onboarding, campaign strategy, on-site leasing team deployment, and reporting dashboards. We absorb the leasing operation so your project hits stabilization on schedule.
What you get
Three pillars of a clean lease-up
One operator, one accountable team, one reporting surface. Built to absorb the leasing workload so your internal team can focus on construction, finance, and handover.
Bulk unit onboarding
We onboard the full unit roster, draft listings, prep photography, virtual tours, and floor plans, and stage MLS plus 20+ rental portal syndication on launch day.
Live portal visibility
Owners and project teams see the same live dashboard our leasing team works against. Lead volume, response time, tours, offers, leases, and days-to-lease, by asset and by unit.
On-site leasing team
Coordinated showings, structured tenant qualification, lease execution, and move-in coordination. We staff to your absorption schedule, not a fixed shift.
The Playbook
From mobilization to stabilization
Four phases, one operator, weekly reporting on the same KPIs your project finance team already tracks.
01
Mobilize
15 days from sign-off to launch.
02
Distribute
MLS, Realtor.ca, 20+ rental portals, paid social, and your website.
03
Convert
24/7 lead handling, in-person and virtual showings, AI-assisted approval against your criteria.
04
Stabilize
Documented move-ins, weekly absorption reporting, monthly executive review.
Lease-up at scale
What a developer engagement looks like
On-site teams, modern dashboards, and absorption tracking against the same KPIs your project finance team already watches.
Mobilize
15 days from sign-off to launch on a new project.
Distribute
MLS, 20+ portals, and paid social on launch day.
Convert
On-site leasing reps run showings to your absorption schedule.
Report
Live dashboards mirror what your finance team tracks weekly.
Coordinate
A campaign room running absorption against KPI thresholds.
Stabilize
Monthly executive reviews close out the engagement.
Anonymized campaign example
100-unit lease-up, Toronto suburb.
A six-week stabilization campaign for a developer client. Targeted ad spend by demographic, three leasing reps deployed, structured tour-to-lease flow, and weekly client reporting from day one.
Anonymized campaign data. Specific client name and exact unit mix withheld under NDA. Numbers shown are directional.
Six-week campaign timeline
- 01
Week 1
Launch & advertising
MLS go-live, 20+ portal syndication, paid social campaign launch with audience splits by age band, household income tier, and commute corridor.
- 02
Weeks 2 to 3
Showings at scale
Three leasing reps deployed on-site. Open-house cadence, virtual tours, and structured pre-tour qualification calls. Live calendar in the owner portal.
- 03
Weeks 4 to 5
Application & approval cycle
Applications triaged daily. Credit, employment, references, and rental history documented per file. Counter-offers handled with daily owner sign-off.
- 04
Week 6
Move-in coordination
Lease signing, deposit collection, condition reports, key release. Weekly client report closes out with absorption data and source attribution.
Campaign KPI funnel
Leads to tours to applications to leases, six weeks
Qualified leads
1,240
Tours booked
472
Applications received
168
Leases signed
100
Bring lease-up risk down to zero internal headcount.
Book a working call to align on scope, pricing, and an absorption schedule.